HELLO, I'M OONAH

I design digital products and experiences for users humans

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MY APPROACH

My experience combines design thinking, lean startup and agile methodologies - I approach problems using first principles thinking; deconstructing everything in order to reveal fundamental truths before attempting any kind of solutioning.

I always ask why before asking how in order to call myself a truly human-centered designer. I seek to understand everything and I enjoy sharing my learnings in writing, check out this article I wrote about design thinking.

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ABOUT ME

As a product designer with T-shaped skills, I offer both breadth and depth of knowledge with a balance of business acumen and creativity. I am committed to bringing a thoughtful and unique perspective to teams tackling complex challenges. Previously, I have worked in digital marketing, sales, customer service and film.

Combining critical thinking with an aptitude for learning, empathy, conscientiousness and passion for design - I am driven to elevate and optimize human experience and digital wellbeing through humane technology.

FEATURED WORK

Portfolio will be available in May 2021. Please reach out if you would like to schedule a private walkthrough.

Myndflo-Brain-Computer-Interface-Focus-App

CASE STUDY: 10 week product design

Designing the anti-multitasking app

Role: Lead Product Designer

Myndflo is an iOS brain-computer interface to help users focus on what matters most, one thing at a time, and regain personal autonomy. Click to view a quick demo video.

shutterstock

CASE STUDY: 24 hour hackathon

Multi-disciplinary team challenge

Role: UX Designer

How can Shutterstock leverage data and insights to create a competitive advantage? And how can data and insights be uniquely woven into the experience to offer a differentiated and desirable experience for users?

shopify

CASE STUDY: 5 day design sprint

Bringing the in-store experience online

Role: UX Designer

How might we bring brick and mortar sensory experiences online so that consumers around the world can get enriched shopping experiences like they may get in-store?

amazon

CASE STUDY: 2 week redesign

Heuristic evaluation and redesign

Role: UX Designer

My team and I conducted a heuristic evaluation and completed a redesign for Amazon. How might we improve the end-to-end Subscribe & Save customer journey on the Android mobile app?

Let's Connect

If you're interested in working together or want to talk about design, conscious capitalism, carbon sequestration, the quantum universe, the future of technology, or virtually anything else:

 

Oonah Isadore
User Experience & Product Design